Print

I begin by considering the physical qualities of the finished piece, including paper weight, finish, and the interplay of form and space. From there, I let the conceptual direction guide the composition, building layouts with intentional structure, selecting color with purpose, and positioning each element to serve the overall hierarchy. The process balances initial exploration with disciplined refinement, distilling the work until the design feels resolved and intentional. Only then is the piece ready to move to production, with the foundational work already complete.