Eye Heart Festivals

I created the banner concept for a contest using sunlight as a unifying theme across the entire campaign. For the first banner announcing the contest, I used soft morning light with warm golden tones to evoke a fresh sense of excitement and new opportunity. For the reminder banner, I shifted to bright mid-day lighting with vibrant festival colors like orange and pink to capture peak energy and drive engagement. For the final winner announcement banner, I chose a rich sunset palette with deep oranges and warm glows to celebrate the conclusion of the contest, and featured real winner photos and their Instagram handles to highlight the Ardell community. Throughout all three stages, I maintained consistent colors, fonts, and logo placement across the designs. I ensured the banners adapted seamlessly across phones and computers by adjusting the layout for each device. By keeping an eye for detail, I delivered a polished campaign that stayed true to the Ardell brand from start to finish.