#liveincolor Campaign

I designed the #liveincolor campaign assets with a bold, energetic aesthetic that reflected the vibrant spirit of the China Glaze brand. For the banners, I used oversized typography with the hashtag prominently featured for high visual impact. The wireframe established a structured layout that balanced editorial photography with clean text blocks. For the contest email, I maintained a clean, minimalistic approach with generous white space and a restrained black, white, and gray palette to let the nail lacquer shades take center stage. Throughout all designs, I kept branding cohesive by consistently featuring the #liveincolor hashtag and using bold typography as a unifying element, resulting in a seamless campaign that carried the same energetic, color forward theme across banners, wireframes, emails, and mockups.