NYC Fashion Week

For Alice + Olivia’s Spring Summer 2016 runway presentation, designer Stacey Bendet looked to the music festival scene for inspiration. China Glaze partnered with nail artist Miss Pop to create a two-tone negative space nail design using sun-catching Coral Star and bright White on White, capturing an effortless look that moved seamlessly from the runway to the festival circuit. To bring this vision to life digitally, I designed a clean wireframe for the landing page, laid out with clear sections and annotations for easy reference by the web developer, and developed a suite of web ads that reflected the collection’s polished yet playful energy. The result was a cohesive campaign true to both brands’ spirit of charismatic self-expression.